For freelancers, a website is a crucial gateway to more business. Clients use freelancers’ websites to scope out their work, decide if the freelancer is a good fit for their needs, and ultimately hire them. That is why every freelancer must include the following four things on their website.
Why a Client Should Hire You
Every aspect of your website should be designed so that clients know right away why you are the best choice. Your site should state the services that you provide upfront. If clients have to hunt through your website to find out if you are a copywriter or someone who can design their logo, they’re likely to move on to another freelancer.
Your website should also have information that explains how you stand out from other freelancers. Include more details about your niche or any special skills you have.
Explaining why you are the best freelancer for the job is not enough. Potential clients will want to see examples of previous work you have done for other clients. You should have a dedicated space on your website to showcase your portfolio. This can include sample designs, clips from writing projects, or other accomplishments from your career.
Easy Booking Tools
Once clients have expressed interest in your work, your website should make it easy for them to contact and hire you. Include a contact form or booking tool directly on your website to make the hiring process easy.
Make Your Website Work for You
Your website is not just a way for clients to find you. It should be a way for you to grow your profile and increase your network without doing much active work. A website can work for you by collecting email addresses for marketing materials and pitches. Include a sign-up sheet or subscription box on your website to collect contact information.
Building an effective website may seem like a daunting task for many freelancers, but including these four things can help you generate business and grow your profile.
Originally published on JenniferPowersNYC.Medium.com