YouTube can be an extremely powerful platform. While many people may think of it as a place to watch funny videos or clips from your favorite movie or TV show, it can also be used to do immense good, such as for charity. Many organizations in the nonprofit sector have their own Youtube channels which they not only use to educate others on the value of nonprofits but to raise funds for those who are in need. If you’re interested in learning more about some of the best nonprofit YouTube channels, look no further.
The RSPCA makes its YouTube channel extremely user-friendly, with well-designed thumbnails that are color-coded in order to let you know what series the video is a part of, as well as images that tell you exactly who or what the video is about. This helps make their content more appealing to a wider audience. Aside from these, the organization additionally has a variety of videos that are geared toward helping people find a good pet. Most of the videos that the organization has released are very emotional, which is very good because it lets people connect with their cause. One of their most recent videos is about Peggy the Pug, which shows how sad these animals’ stories are. But if you’re worried it’ll be too sad to watch, fear not because they usually have happy endings.
Ronald McDonald House Charities
It’s hard for people to understand how their donations can make a huge difference in the lives of those in need. Through their YouTube channel, Ronald McDonald House Charities can show the faces of the people who they help every day. They don’t just use their channel to show the difference they make either. The organization also uses its YouTube channel to distribute thank-you videos to the individuals who help keep the Ronald McDonald Houses operational.
The people at The Rainforest Alliance don’t talk about themselves in their videos, instead, they let the people who help them do the talking. In these videos, they interview individuals from all around the world who talk about how their training with the organization can improve their quality of life. When they’re not interviewing those who work with them, the people at The Rainforest Alliance make engaging videos that show how their donations can make a huge difference in the lives of those in need. Their channel has a variety of videos that highlight their impact and encourage people to get involved.
Unlike the other organizations on this list, Greenpeace is focused more on activism. This means that their content has a distinct tone from other nonprofits. In addition to being able to show the people who are passionate about fighting for the environment, the organization also has its logo in each of its videos, which helps people immediately recognize them. Their videos are powerful and uplifting, showing footage of people from all around the world fighting against the effects of climate change.
This article was originally published on Jennifer Power’s Medium!